Age Inclusivity is in high demand and it’s easy to see why!
Age inclusivity is in high demand and it’s easy to see why. The representation of older women in fashion is gaining immense traction and praise from women of all ages who love the diversity and relatability that these women portray.
Here at Saffron Road, we are challenging the common misconception that women over 50 are no longer interested in style and fashion. We feel it’s important to honour women at every stage of life, so it’s fantastic to see this new era of change, especially in the fashion industry. We are starting to see more and more businesses show a fuller picture and representation of women of all ages. Ageing is something that should be celebrated and is not something to feel insecure about - like a lot of past marketing would lead you to believe. So we are thrilled that this movement is on the rise.
More inclusive advertising means more relatability, self acceptance and body positivity. Things are starting to significantly shift and we are so excited to see these huge and much needed changes unfold. It’s always been our mission to make women feel confident and beautiful when wearing our clothes. Our customer base is broad, so we’ve always wanted our models to reflect this.
In our latest launch of Santorini Skies, we had the gorgeous Rachel Waller (@inhersixties) join us in this campaign. Rachel, who’s 65 years young, is a prime example that you can look fabulous at any age and we can all agree that she looked incredible in everything she modelled.
Women like Rachel are becoming more and more aspirational among older and younger women alike.
When asked what her best fashion advice is, Rachel answered, "Be confident and wear something you love. If you wear something you love and it makes you feel good you, you're going to look good in it. So don't be afraid to try new things."
We’ve always made it our mission to positively reflect and honour real women, real bodies and pro ageing. We love that more brands in the fashion industry are joining us in this movement and embracing diversity and age inclusivity.