The Story That Sparked a Collection
— A Message from Our Designer, Michelle Delapierre
Some collections are born from a sketchbook. Lost City began with a feeling. I’m married to a French man, so I'm lucky to visit France often — and each time, I’m reminded how much beauty lives in the details there. The antique markets, the crumbling architecture, the fabrics that seem to carry stories in their threads — they always spark something in me.
It was during one of these visits that I found myself once again enchanted by toile de Jouy, the storied French fabric first created in the 1700s in Jouy-en-Josas, a small town near Versailles. Adored by King Louis XVI and Marie Antoinette, it graced their royal estates with its delicate hand-drawn scenes of gardens, cherubs, and romantic cityscapes.
Toile became a language of its own — a way to tell stories through art and cloth. From the royal courts of France to country homes across Europe, it travelled through centuries, reinventing itself, yet never losing its allure.
Centuries later, its magic endures. And that’s where Lost City begins.
Why We Designed Lost City
— At Saffron Road, we don’t design for trends — we design for women Lost City was born out of a desire to create something timeless. In a world of fast fashion and fleeting moments, we wanted to pause — to honour craftsmanship, storytelling, and the kind of beauty that lasts. |
 |
Toile felt like the perfect canvas for that idea. Its artistry speaks to everything we value: history, femininity, grace, and strength. We reimagined it for today’s woman — the traveller, the dreamer, the one who collects memories from faraway places.
Designed for sunlit resorts and city escapes alike, Lost City is our love letter to timeless elegance — effortless, feminine, and free. Each piece carries that sense of discovery: art and history meeting in motion.
A Collection That Remembers
— Lost City isn’t just fashion.
It’s a bridge between past and present — between the artistry of 18th-century France and the modern woman who still believes in romance, craftsmanship, and self-expression.
It’s for the woman who collects memories, not trends.
Who finds grace in simplicity, and sees magic in the details.
Because some fabrics don’t follow fashion — they create their own path through time.
#SaffronRoadFashion #LostCityCollection #BehindTheDesign #SlowFashion #ToileDeJouy
Comments
This story is wonderful! To read about the thought and intention behind the designs makes this collection even more beautiful.
I adore your Lost City story Michelle. I’ve been a long time lover of Toile de Jouy and have used much of it in quilts over the years. I’ve also embroidered the temples like in this particular fabric, it pops up in cross stitch design frequently. Love the classic fabrics you have used here. Congratulations on a beautiful drop, I wish you much success with it.